Chelsea‘s decision to appoint Guy Laurence as the new chief executive is the club’s next move in their struggle to keep up with the Manchester clubs off the pitch.

The club haven’t had anyone in the role since Ron Gourlay left in 2014 and the timing of Laurence’s arrival is significant.

With the cost of rebuilding Stamford Bridge into a new 60,000 stadium (from it’s current capacity of under 42,000), going to be significantly more than the initial £500m estimated, the pressure is on at Chelsea to raise more revenue.

There has still been no official word from the club on how the project will be funded, but it is not expected to all be coming from owner Roman Abramovich’s pocket.

Chelsea’s new £500m stadium located at their current home Stamford Bridge has been approved (Hussain Nazrul/Herzog and de Meuron/Hammersmith and Fulham Council)

But even without the burden of paying for a new ground hanging over their heads, Chelsea have to generate riches to ensure they can compete with the growing wealth in Manchester.

Earlier this month, a study conducted by Soccerex – organisers of the world’s…

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