Health experts are concerned about a dangerous craze which involves teenagers filming themselves eating laundry detergent pods.
While the craze itself is not new, it has been picking up in popularity over the past month and involves teens popping the colourful capsules into their mouths, consuming the liquid and, in some cases, even cooking with the washing tablets.
Videos have then been appearing online which show them taking part in the challenge.
Although the trend seems mostly confined to America, it is worth parents in Britain being aware of it as it gains in popularity and in case the practice is picked up overseas.
Dr Alfred Aleguas Jr., managing director of the Florida Poison Information Center in Tampa, told USA Today that he has seen cases where people – who don’t know they have underlying medical conditions – have attempted the craze and then been rushed to hospital.
He said: “Ending up in the emergency room is no joke.”
According to USA Today, there were reports of more than 10,000 children being exposed to highly-concentrated washing detergent in 2017.
Several reports say the craze has been referred to as the “Tide Pod challenge” because it is a popular choice of…